Another idea that someone should take and run with. Why not create an interactive movie to put some spice in (and create a reason to go back to) the movie theater experience.
The idea is simple. Take Saw, for instance. Have your characters enter into different scenarios where they have to make a decision, then take the decision out of there hands and leave it to the audience. Wire theaters with the old debate team buzzer system (or better yet, make it truly an experience, a la the Apollo. Have the audience vote (via buzzers or just have them vocalize) and the majority rules.
Should we save victim #1 from the tortuous machine? Audience votes "yes" and the story goes in that direction; audience votes "no" and we see a different path. Put about four of these turning point in the movie, and you have a hit (assuming the movie is half-good).
Benefits:
1) People go to the movies; we love innovation, especially when it is interactive;
2) People go back to the movies; hey, I wonder how the movie would change if we voted "yes" instead of "no" this time at pivotal scene #1;
3) People bring other people to the movies; let's get 30 people together so we can swing the vote and ensure that we win the "yes" vote this time.
Not only would this be a win for the movie theaters and production companies, it has the potential to beat the DVD releases. How much more fun would it be to interact and vote with the masses, trying and hoping that our vote wins instead of just sitting at home clicking through the DVD on your own?
Saw people, call me. Sure it would be an investment, but there would also be a payoff, for both of us. I'd really like a reason to go back to the movies.
shanti,
mjh
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